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Driving Change: Ford’s Commitment to Women in Automotive, Year-Round

Apr 5, 2024

In a world that still often tries to confine people to pre-defined roles, Ford Motor Company extends a heartfelt tribute to the “Car Girls” who challenge convention, create their own paths, and leave a lasting impact in the auto world. With International Women’s Day as the backdrop, Ford’s dedication to honoring women’s contributions extends past a mere single day of recognition.

In a letter released in celebration of International Women’s Day titled “Dear Car Girl”, Ford acknowledges the passion and determination of women who embrace their love for cars. Encouraging them to keep on their automotive pursuits, the letter hopefully serves as encouragement for women to push boundaries, break stereotypes, and redefine what it means to be a car enthusiast. Narrated by inspirational figures such as professional stunt driver Dee Bryant, Ford engineer Fernanda Medina, Bronco ambassador Gabby Downing, and Mustang ambassador Lauren Stoney, the accompanying film amplifies the voices of women from different auto backgrounds, creating further a sense of unity and empowerment.

Embracing that theme, Ford invites women the world over to join the conversation by sharing their own #CarGirl stories. Physical copies of the “Dear Car Girl” letter will be distributed to customers, employees, and other women, further amplifying a message of inclusivity and recognition.

Ford’s legacy is deeply intertwined with the contributions of women, from employing women during times when they lacked voting rights to inspiring iconic figures like Rosie the Riveter during World War II. These trailblazers not only contributed to groundbreaking innovations, such as the invention of the rearview mirror, but also played pivotal roles in shaping Ford’s past, present, and future.

Also, Ford’s commitment to celebrating women’s achievements extends beyond International Women’s Day, as evidenced by various initiatives aimed at elevating women in the automotive sphere. From collaborating with actress Sydney Sweeney to empower vintage Ford enthusiasts to hosting exclusive Ladies’ Days at Bronco Off-Roadeo events, Ford continues to champion diversity and inclusion.

The company’s dedication to female empowerment is further exemplified through partnerships with remarkable individuals like Dee Bryant, whose extraordinary skills as an African American female stunt driver are showcased through social media series advocating against racism and sexism in the automotive industry.

Additionally, Ford’s participation in events like the Rebelle Rally underscores its commitment to supporting women in motorsports, with drivers like Hailie Deegan breaking barriers and making history in NASCAR’s major series. Deegan’s achievements serve as a testament to Ford’s unwavering support for female talent and determination in traditionally male-dominated arenas.

As we celebrate International Women’s Day and reflect on the invaluable contributions of women in the automotive industry, Bob Sight Ford stands proud to be part of a legacy that champions diversity, inclusion, and empowerment. Together, let us continue to celebrate and uplift the remarkable “car girls” who drive progress, inspire innovation, and shape the future of Ford and beyond.

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